“We observe customers are prioritizing their own comfort without compromising on style, quality or design. “Beautiful lingerie has a transformative power,” he explained. Meanwhile, La Perla has also expanded into beauty, shapewear and plus-sizes in the last 18 months, all of which Perrier said has helped the brand reach a wider demographic - even during the pandemic. During the holidays, the company launched “La Perla Concierge,” a virtual service that offers online bridal consulting, styling tips and gift recommendations. Those online opportunities include La Perla’s place in Amazon’s Luxury stores and “Villa La Perla,” a digital platform celebrating the anniversary of the Maison collection, both of which were rolled out last fall. “Following the launch of four stores in the region this past year, we’ll be continuing to expand our retail footprint to other key cities, alongside investing in our local e-commerce proposition.” “ China remains an important market for luxury and La Perla,” the CEO continued. Our aim is to create an intimate and boutique approach to retailing that imitates and reflects our intimates offering. “We’re evolving, as the world is, to serve today’s woman, as well as adapting to the ever-changing retail environment, ensuring we are placed in all key global destinations and local markets where women are shopping for luxury. “ Retail continues to be a pivotal piece within our channels,” Perrier said. In addition, the brand opened a store in Highland Park Village, a shopping center in Dallas, in August. The same month it ope ned a pop-up shop at the Fred Segal store on Sunset Boulevard in Los Angeles, which runs through April 2021. The lingerie shop relocated to the space at 1000 Madison Avenue, not far from its previous spot on Manhattan’s Upper East Side, last fall. “An emphasis on a deeper luxury model of private spaces and retailing is also a priority, which we are testing in a by-appointment-only space on Madison Avenue New York City.” “We’re looking to extend these formats to other markets, including the Mediterranean and Asia,” Perrier said. Instead of opening a new pop-up shop every few months, the walls of the LP Lab rotate periodically to give the space a refreshed look and feel. In December, the company unveiled the LP Lab in New York’s SoHo neighborhood. “So it’s very special,” Perrier said.īut the capsule is just one example of the Italian innerwear brand’s evolution - both online and offline. The ’80s Archive Revival also marks the first time the 66-year-old brand is opening its archival vault to share vintage La Perla images and to revisit classic La Perla silhouettes for a new collection. The 13-piece capsule is available for a limited time at and La Perla stores, as well as select wholesale partners, such as Selfridges, Net-a-porter, Bosco and Ssense. In line with Women’s History Month, female photographer Indigo Lewin shot the campaign, while model Isabela Grutman worked on a styling video for La Perla, mixing her own pieces with the new assortment, which ranges in price from $255 for a face mask to $1,903 for a dress. La Perla’s latest muse is London-based model and actress Iris Law - aka Jude Law’s daughter - who appeared in the new campaign, which manages to be both feminine and classic with its selection of lacy black bras, underwear, bodysuits, corsets, slipdresses and accessories. Inside the VIP Tent at the 2023 Veuve Clicquot Polo Classic
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